In today’s hospitality industry environment, guests expectations and competition levels are continually increasing, so the need for a strong sales and marketing campaign has never been more crucial. At First Carolina Management, we have a proven track record of success, and RevPar indexes for our hotel portfolio consistently perform well above the competition with superior hotel sales, marketing, and revenue management.
Our experienced sales team at FCM Hotels works closely with each hotel and resort property to develop detailed, customized marketing strategies which are measurable and effective. We believe that the most effective sales efforts are consistent, cohesive, and reinforced across all levels of the hotel organization. Our philosophy is that every person sells: from sales directors to guest service personnel, housekeeping, maintenance staff, and others.