Michael Heeden

Michael B. Heeden, President of FCM Hotels, is a 30-year veteran of the hospitality industry who specializes in hotel operations, sales, revenue, and asset management, and has experience with a variety of properties nationwide. 

Previously, Michael served as President of Winston Hospitality, Inc. for 16 years where he directed a portfolio of hotels, ranging from focus-service to resorts. Prior to that, Michael oversaw multiple focus-service and full-service hotels during his time as Regional Director of Operations with Alliance Hospitality and General Manager with Interstate Hotels & Resorts, including golf course management for Interstate’s Doral Golf Division. Michael has in-depth experience working with all the major hotel franchise companies, including Hilton, Marriott and IHG, as well as independent casino hotels in the Native American gaming industry. 

A North Carolina native, Michael graduated with a B.S. degree in Business Administration from Appalachian State University. He and his wife Heather reside in Durham, North Carolina and have three children: Sydney, Ashley, and Michael Jr. 

Hospitality marketing is key to successful hotels and attracting repeat guests.

If you are interested in learning more about FCM Hotels and our services, contact us today by filling out our form.

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